A commute sharing platform commissioned by Bristol City Council with a key focus on usability.
Bristol City Council
UX research, wireframing, UI design, platform architecture and build, multiple rounds of user testing
Bristol City Council (BCC) required a multimodal journey sharing platform to be used across multiple regions in the South West. The platform would enable shared commuting to various workplaces, industry hubs and education locations. It was hoped this would reduce city congestion and pollution.
We designed and built an accessible and performant platform with a focus on simple user experience. Lunar worked closely with a cross departmental team to design, build, test and launch the platform in an iterative phased approach within our agile development framework.
Our design phase involved extensive wireframing to plan out the key user journeys and navigation through the application, these were reviewed by key stakeholders (including a group of proposed users) before moving into developing the full user interface designs. This initial wireframing and review phase ensured we were clear on the key user journeys and navigation from the start, and enabled us to streamline these aspects to make them as clear and simple as possible. During the build phase we undertook two more iterations of user testing to receive further feedback on the journeys, signposting and UX of the application before rolling it out to the full user base.
Our experience with web accessibility feeds heavily into our design process. A core facet of web accessibility is to ensure user journeys, navigation, signposting and user interfaces are clear and understandable for as many users as possible.
For this build we opted to use the TALL stack (Tailwindcss, Alpine.js, Laravel and Livewire). The TALL stack is a set of technologies that are used to build dynamic and maintainable applications, quickly. This enabled us to build a robust MVP (minimum viable product) that would be easily scalable and extendable during future phases of development.
We released a phased rollout of the Join My Journey MVP that is now in use by a select number of companies and hubs. The next phase of development is now underway with new functionality and tools being released continuously as they’re ready.
We delivered an MVP that met the core objectives of the project, ahead of schedule. We lead a cross-organisation panel to define a phased build approach that made optimal use of budget and put user testing at the forefront of the testing cycle
Seamless user experience
MVP launched ahead of schedule
Multiple rounds of user testing
Robust and scaleable application architecture
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