Hey!Broadband

Revamping Hey!Broadband's Website Checkout Process for Seamless User Experience and Enhanced Customer Tracking

Hey!Broadband is a leading full-fibre broadband internet company that offers ultra-fast full-fibre internet services. They had identified that their website's checkout process was cumbersome, resulting in a significant number of cart abandonments and lost customers. To address these issues and enhance the overall user experience, we collaborated with their marketing agency, Flourish, to implement a new website design and customer checkout journey.

Client

Hey!Broadband

What we did

Partner with Hey!Broadband’s marketing agency Flourish to redesign and rebuild Hey!Broadband's website checkout process.

Visit the website

https://heybroadband.co.uk/

The Brief

The main objectives of the project were as follows:

  1. Seamless User Experience (UX): Improve the website's checkout journey to make it intuitive, user-friendly, and conversion-focused, reducing cart abandonments and increasing successful conversions.

  2. Payment Processing Integration: Integrate GoCardless payment processing into the checkout process to offer customers a variety of secure payment options and streamline the payment collection for Hey!Broadband.

  3. Enhanced Customer Tracking: Implement advanced tracking mechanisms to monitor user behaviour throughout the checkout process and gather valuable insights for data-driven improvements.

Technologies

Strapi logo
Strapi
React logo
React
Sass logo
Sass
Next.js logo
Next.js
Tailwind CSS logo
Tailwind CSS
TypeScript logo
TypeScript

Our work

Collaborating closely with a cross-company project team we implemented new designs, checkout journey steps, and payment processing into an existing next.js website that relies on various 3rd party services including FibreOS, Strapi CMS (a headless node.js based CMS) and GoCardless.

GoCardless Integration: Lunar worked with Hey!Broadband's technical team and GoCardless integration experts to seamlessly integrate the payment processing solution.

Checkout Redesign and Development: Utilising insights gathered from research and the design process, Lunar and Flourish reimagined the checkout process. The new design included simplified forms, progress indicators, and advanced customer tracking to create a complex multi-step signup process that felt easy and seamless to the user.

Mobile Responsiveness: Recognising the importance of mobile users, the team ensured the new checkout process was fully responsive and optimised for various devices and screen sizes.

Advanced Tracking Implementation: To enable data-driven decision-making, Lunar implemented advanced analytics and tracking tools. This included funnel tracking, user behaviour analysis, and conversion attribution to gain a comprehensive view of the checkout process performance.

Mobile header
Mobile buttons

Results

The collaboration between Lunar, Flourish, and Hey!Broadband resulted in a successful redesign and rebuild of the website checkout process. By prioritising user experience, integrating GoCardless payment processing, and implementing advanced tracking mechanisms, the project achieved the desired objectives of improving UX, reducing cart abandonments, and enhancing customer tracking. The revamped checkout process positioned Hey!Broadband as a customer-centric company, driving more successful conversions and solidifying its position as a leading provider of ultra-fast, full-fibre broadband in South East England. This case study serves as a testament to Lunar’s expertise in delivering transformative solutions for its clients, showcasing our ability to create value and drive business growth through innovative digital experiences.

  • Reduced Cart Abandonment: The simplified and intuitive checkout process led to a significant reduction in cart abandonment rates, as customers found it easier to complete their purchase.

  • Increased Conversions: The improved UX and integrated GoCardless payment option boosted successful conversions, contributing to an increase in Hey!Broadband's customer base.

  • Enhanced Customer Insights: The advanced tracking mechanisms provided valuable data on user behaviour and pain points, enabling data-driven improvements for future optimisation.

Get in touch

Drop us a line to discuss your project.

Call us on

0117 463 0820

Email us at

[email protected]